An interesting article has been posted at The Verge, arguing that the three major online tech companies in the USA are all playing things safe and trending in the same direction. Not one appears to be keen to take a radical, unique approach to the future. Fair enough, they have corporate responsibilities.

True innovation requires the undertaking of significant risk, and the bigger a company becomes the more conservative it inevitably has to be. 

It can happen, it just needs a business model that is persuasive enough, as I believe Map Merge to be.